IAB Europe just released a finding of advertising expenditure survey said the growth in digital advertising significantly slowed down in 2008 especially in more mature markets, and the outlook for 2009 is even worse. The same study finds that growth in the new developing market like Poland has experienced a 60% growth rate and Slovenia […]

My source from Credit Suisse China shared with me, in 2008 Baidu remained the most popular search engine in China, Google was ranked second after Baidu. But in terms of revenue growth, Google China’s revenue in 2008 was up 143%. Credit Suisse estimates that Baidu’s market share is likely to fall to 51% in 2010 […]

In China, email is one of the most adopted Internet applications, 81.4% university students and 60.4% office workers are using email actively for everyday communication (but I am also amazed that IM has even more users in the country). Email is also one of the most effective vehicles for acquisition. You can find a lot […]

Today I give a speech at the B2B integrated marketing forum in Shanghai. If you follow my blog for long, you have been reading a lot for this topic.
B2B marketing in China is always supplier-driven and buyer-centric. Suppliers who advertise to engage buyers and aim for a sales conversion. This is a typical B2B goal.  […]

Data acquisition is a big piece of e-marketing especially for B2B. Previously Frontiers Digital helped German-based trade show organizer, Messe Frankfurt, to conduct an exercise for testing the user patience level when acquiring buyer registration over the Internet. Two forms were designed with one shorter and the other one has a longer length. They were […]

In a recent Techcrunch interview of Linkedin’s Reid Hoffman, he made this interesting analogy for social space,
MySpace is like a bar, Facebook is like the BBQ you have in your back yard with friends and family, play games, share pictures. LinkedIn is the office, how you stay up to date, solve professional problems.
This is inspiring […]

ComScore recently published a statistic for the world’s Internet population. In views of the regional spread, the Internet audiences of Asia Pacific are almost equal to the combined US and Europe. China has the largest Internet population with 179.7 million. I am suddenly inspired by all these numbers and I want to share two tactical […]

It has been buzzing in the market for a while. Today I just tried Google SearchWiki.  Google now allows me to customize the search result. I can add and remove the search results. I can also add comment to the search results and share my comment with other users. I know sooner we will have […]

I have been spending 80% of my time working in Shanghai. Though the market isn’t new to me, I am still understanding how it works. On this new year day, let me share what I am curious to know:
Briefly speaking, less than 5 major Chinese Internet portals account for over 80% Internet traffic. In this […]

I wrote this on the plane while heading back to Shanghai. 2008 has only 3 more days to go so I guess this post should be the last piece of the year. I want to talk about an old topic, “The future of exhibition.”
The future of exhibition is still an offline world. The organizers adopt […]