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    Media, User Engagement, Internet, B2B, Advertising, Marketing

    Ads Effectiveness

    05.06.08 | Permalink | Comment?

    Let’s talk about advertising effectiveness. What should we, the B2B marketers, be looking for in the metric?
    If you ask any B2B marketer about the objective of spending advertising money, most likely the answer is to look for business leads. But some marketers may not have a thorough understanding about how media agency works, how to […]

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    User Engagement, Internet, B2B, Advertising, Marketing

    Your Web Traffic Is Always Offline

    05.03.08 | Permalink | Comment?

    While many of my fellow B2B bloggers are covering the market issues, this blog focuses more on practice. If you know me, integrated B2B marketing is my area, where digital practice is always leading my thought. In my everyday business, I handle a lot of pitches for my clients. But almost every time when I […]

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    Google, Alibaba, User Engagement, Global Sources, Supplier, Buyer, SME, Trusted Search, B2B, Hong Kong, China, Internet, Vertical Search, Marketing

    Competing Through Cooperation

    04.30.08 | Permalink | Comment?

    In B2B world, sourcing is a decentralized supply chain where different companies are trying to strive for information while maximizing the value of the currency. We have trade media and sellers, both are competing in this flat world.
    Wait… trade media, should be a companion, are competing with sellers? Well, if the information that everyone is […]

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    Alibaba, SME, Trusted Search, User Engagement, Global Sources, Supplier, Buyer, Vertical Search, Sourcingizer, B2B, Trade Show, China, Internet, Usability, Virtual Exhibition, Hong Kong

    Searching Is Sourcing

    04.24.08 | Permalink | Comment?

    If you live in Hong Kong and read Metro News, an advertising-sponsored free newspaper distributed to subway commuters, you will read a new Alibaba column written by David Wen, the CEO of Alibaba.com.
    Mr. Wen talks about how Alibaba works and why SMEs will be benefited from using the Internet sourcing solution. The idea behind Internet […]

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    Alibaba, SME, Google, User Engagement, Buyer, User Experience, Internet, Advertising, Event, B2B, China, Search Expo, Marketing

    SMX China 2008

    04.21.08 | Permalink | Comment?

    Two weeks ago I was talking to a trade show organizer in Hong Kong. They wanted to improve their online marketing spend but were still feeling skeptical about how much the exhibitors and buyers, mostly the SMEs in China, had adopted the Internet. Well, I certainly can answer this question with confidence. The SME’s adoption […]

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    User Engagement, lead management, Exhibitor, Virtual Exhibition, Internet, Advertising, Trade Show, B2B, Marketing

    Trade Show Survival Kit

    04.14.08 | Permalink | Comment?

    I want to begin this post by reblogging Tom Teynor, The Lonely Marketer blog’s “Are Trade Shows a Waste of Time and Resources?” Tom makes some good points and has provided a template for measuring trade show ROI. I recommend every trade show organizer should include Tom’s article in the survival kit for your exhibitors.
    Here […]

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    Media, User Experience, Lifestream, User Engagement, Internet, China, Advertising, Hong Kong, Trade Show, B2B, Marketing

    Why Online B2B Media Planning For Trade Shows Are Difficult

    04.12.08 | Permalink | Comment?

    Respectful B2B blogger, Trapp Lewis, left this comment for his own blog post,
    … What is ironic is that the web helps these businesses (trade shows) with all of these items but I can only name a few companies that are anywhere close to maximizing the power of the web to improve their trade shows and […]

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    Search Expo, Internet, Blogging, China, Hong Kong, Marketing, Advertising, Character

    Mingling

    04.10.08 | Permalink | Comment?

    My last two weeks have been a total hectic. Meeting and pitching clashed with my blogger’s conscience of guilt. I haven’t posted anything for almost two weeks. Now, I am very happy to be able to pick up my writing again!
    I want to write about Nick Swanson. Nick is a commercial jet pilot, but he […]

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    User Engagement, Buyer, Internet, B2B, Trade Show, Marketing

    Trade Show Buyers Analytics

    03.31.08 | Permalink | Comment?

    Trade show organizers are spending enormous efforts to engage buyers on the web. This marketing goal almost dominates the entire digital spend for a trade show marketing budget. A typical B2B digital mix include briefly 80% for email marketing, around 20% spend on SEO & SEM, and a slight percentage on display advertising. Email marketing […]

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    Blogging, Usability, Internet, Technology, Marketing

    When hyperlink gets smart

    03.29.08 | Permalink | Comment?

    The Internet has evolved. It gives marketers many new options to challenge their creative thought. Ten years ago when we started marketing our products over the hyperlinking web, we were thrilled by seeing how people being engaged by the hyper references and responded with their clicks.
    Today the whole hyperlinking web has grown clever. In this […]

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