In all these years, the claim of mobile marketing is the future remains a hype. At least in China where the mobile phone user base is the biggest in the world, I haven’t seen not even one single successful case. No matter you are texting people, sending barcode to the handsets, connecting people via Wap or [...]

Recently I’ve made a switch from iPhone to Nexus One.  I like this phone. It has everything that I need. I am a Mac user so naturally I will fall in love with iPhone. But I am also a heavily dosed Google user. I use Google both personally and in the business. What I like the most about this phone is [...]

Will Apple really nail the mobile advertising with iAd? 100 million Apple mobile devices (combining iPhones, iPod touch, and iPad), 10 ads per device for 1 billion ad opportunities per day. It is huge.
If you have watched the iAd demo, it is not a display type of advertising nor anything close to the conventional message-based [...]

Everyone of us has been reading a lot about Google pulling out its search engine business from China. I am not going to join the debate for the censorship issue or the hacking instance. As a digital marketer in China, I concern business that functions without a good media platform will inevitably bring us many [...]

In the agency world, size does matter now means small is beautiful.
This is not new to everyone of us in the field. The size and skill issue in the agency world has been a synchronicity. Here is the chronical.
In early 2008, an ANA, IAB and 4A’s joint-study on the marketing & media eco-system suggested, “Brand [...]

Kung Hei Fat Choy! This is how we say Happy Lunar New Year in Hong Kong. I couldn’t believe my first post of 2010 is in Feb that means I’ve not been blogging for 4 months since last Oct.
Life of running a digital agency in China is a combination of busy, exhaustive, and exciting. I’ve done [...]

Rupert Murdoch and Tom Curley were addressing in the World Media Summit in Beijing warned that the content aggregators such as Google and blog sites are plagiarizing and stealing from the paid content providers. Whether or not the content published on Internet should be free has been brought into numerous debates for long. I would [...]

Last month I was in Beijing to speak for an ad network event. It was co-hosted by AdChina who recently just closed a funding led by News Corp.  In the event, there were quite a few presentations about the network practice such as advanced targeting, CPM model, cross-platform ad delivering, etc, etc. All these are [...]

An advertising copy can always tell how a marketer wants you to perceive a brand. In this post, let’s compare a couple of key B2B advertisers in this region and see what’s inside the mind of these marketers.
Global Sources uses “Source from quality China, Asian & Indian Suppliers in Hong Kong” to [...]

A few days ago I was chatting with a tech guru in Beijing who believed the advertising long tail didn’t exist in China. This isn’t a new topic but I’ve given it a new thought recently.
A lot of people think that the long tail doesn’t exist in China because the online media landscape looks pretty [...]