Rupert Murdoch and Tom Curley were addressing in the World Media Summit in Beijing warned that the content aggregators such as Google and blog sites are plagiarizing and stealing from the paid content providers. Whether or not the content published on Internet should be free has been brought into numerous debates for long. I would [...]

Last month I was in Beijing to speak for an ad network event. It was co-hosted by AdChina who recently just closed a funding led by News Corp.  In the event, there were quite a few presentations about the network practice such as advanced targeting, CPM model, cross-platform ad delivering, etc, etc. All these are [...]

An advertising copy can always tell how a marketer wants you to perceive a brand. In this post, let’s compare a couple of key B2B advertisers in this region and see what’s inside the mind of these marketers.
Global Sources uses “Source from quality China, Asian & Indian Suppliers in Hong Kong” to [...]

A few days ago I was chatting with a tech guru in Beijing who believed the advertising long tail didn’t exist in China. This isn’t a new topic but I’ve given it a new thought recently.
A lot of people think that the long tail doesn’t exist in China because the online media landscape looks pretty [...]

In this post I want to share some statistics with you. These are the data researched and analyzed by my colleagues. You may consider they are something no-frills, but all these findings are real.
During the period of Aug 2008 to April 2009, the buyers’ response of PRC B2B advertising for the first-tier overseas countries was [...]

IAB Europe just released a finding of advertising expenditure survey said the growth in digital advertising significantly slowed down in 2008 especially in more mature markets, and the outlook for 2009 is even worse. The same study finds that growth in the new developing market like Poland has experienced a 60% growth rate and Slovenia [...]

My source from Credit Suisse China shared with me, in 2008 Baidu remained the most popular search engine in China, Google was ranked second after Baidu. But in terms of revenue growth, Google China’s revenue in 2008 was up 143%. Credit Suisse estimates that Baidu’s market share is likely to fall to 51% in 2010 [...]

In China, email is one of the most adopted Internet applications, 81.4% university students and 60.4% office workers are using email actively for everyday communication (but I am also amazed that IM has even more users in the country). Email is also one of the most effective vehicles for acquisition. You can find a lot [...]

Today I give a speech at the B2B integrated marketing forum in Shanghai. If you follow my blog for long, you have been reading a lot for this topic.
B2B marketing in China is always supplier-driven and buyer-centric. Suppliers who advertise to engage buyers and aim for a sales conversion. This is a typical B2B goal.  [...]

Data acquisition is a big piece of e-marketing especially for B2B. Previously Frontiers Digital helped German-based trade show organizer, Messe Frankfurt, to conduct an exercise for testing the user patience level when acquiring buyer registration over the Internet. Two forms were designed with one shorter and the other one has a longer length. They were [...]