Facebook should be every marketer’s dream. Why? We all know the power of user-generated content is the glue for web traffic. But have you thought about the user-generate meta data? What I mean for the meta data are the demographic and psychographic profile, they are embedded in everyday social interaction. The most reliable indicator that measures preferences, tendency, trend, everything you desperately want to understand your customers. And they are available for you on social networks.

Facebook’s forthcoming SocialAds is expected to debut next week in ad:tech NYC. It is a precision ad solution based on the user-contributed demographic and psychographic data. Facebook’s SocialAds will challenge Google’s Adwords with better response rate and more targeted eyeballs.

Well we don’t know how the Facebook bombshell effect will take on Google next week. But the competition between Google Adwords and Social Ads looks imminent. Both solutions promise the ultimate effectiveness on relevancy, which Google builds it on the contextual data and Facebook is on the user contributed meta data. As a marketer, I find the contextual relevancy sometimes arbitrarily. Although Google has many great tools which help us to adjust the preciseness of keywords, marketers want the preciseness to be more “intimate.”

You don’t have to wait until next week. Now any marketer who wants to experiment marketing plot on social networks can actually do something easy and immediate. Something for example you can start a social group on Facebook and turn it into a focus group. You can add notes for your product and let the group members to exchange views and comments. You can even sync up your product, photo, or event blog content with Facebook, create a sticky FB application that allows your target audiences to interact with your product, etc. Your social group on Facebook can be a very powerful viral campaign that generates traffic for your own marketing media.

By the time you read this, Google has announced launching “Open Social,” a new set of web api which will transform the social networks into a generic application container. In plain English, everyone will be able to read newspapers, search the web, do spreadsheets, write documents without leaving the social networks. That means instead of competing with Facebook, Google makes every other social network has the same interoperability as Facebook.

So, what’s the implication for us as the marketers? The change of how information will be distributed and acquired always has the impact on the economic model. Certainly we will see the new business practice for the next generation online advertising. The contextual relevancy has brought us the best spots to reach our audiences. Now with the future ad technology, it even promises to go beyond that relevancy, to the closest “intimacy” that every marketer is dreaming of.

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