Read this, 
Hatebook is an anti-social utility that disconnects you from the things YOU HATE. Everybody loves to HATE. Upload somebody’s lies or publish secrets, get the latest gossip from your enemies and friends, reveal photos and videos on your hate profile, tag your enemies, join a hate-clan to get rid off all annoying things around you, take over the world. Find your enemies and friends on Hatebook 
– copy from Hatebook homepage.
I come across a site called “Hatebook,” which has exactly the same look and feel of Facebook with a red color theme. Well, I know our world always has two sides, one exists dependent on the other, etc, etc. This is a very functionalist perspective to look at the world. But for a site called itself “Hatebook” and is propagating “hate profile,”…. sorry, I don’t see anything funny here and I think it is a bit going too far.
The same two-side view on the social ads issue. Yesterday Facebook invited some major advertisers including Apple, CBS, Chase, Coca-Cola, General Motors, Nike, Sony and Verizon to attend the launch of Facebook Ads platform. The new ad solution will allow advertisers to run ad campaigns using the demographic data of the facebook users’ personal profiles.
Cartoon source: Rob Cottingham / Social Signal
Well, this is the markerters’ dream as I always say that. We all love up close and personal from our customers. But when more and more social networks are opening up their meta data, inevitably there will be counter voices. Recently a few privacy groups are urging the online media to adopt “Do Not Track” practice that is similar to the direct marketing “Do Not Call Phone” or “Opt-Out” white list. The initiative will prohibit behavioral-targeting ad networks from using the disallowed user meta data to target ads.
Also months ago I was using a Firefox browser extension called “TMN - TrackMeNot” developed by two faculty members of NYU. The app does anti-tracking by sending randomized “ghost queries” to the popular search engines. The trick is to make difficult for the search engines to collect aggregated search keyword patterns from you.
My view towards the social ad and anti-tracking doesn’t split into two sides. I believe every responsible marketer should embrace both. Because your ad campaign won’t be a success if you trigger resentment, even though you have a perfect audience profile. Neglecting the privacy issue is a big “NO NO” for any kind of marketing practice.
The wise man says, “the opposite of love is not hate, it is indifference.” We don’t want our customers hate us nor ignore us. In your next perfect ad campaign, count privacy as a key variable of the meta data.
Thanks for visiting this weblog. I am a digital marketer based in Hong Kong. After founding a marketing consulting company, merged it with a trade show company, and completed my tenure in 2007, I am blogging my insight and commentary for marketing and entrepreneurial experience. Now I am the Managing Director of 
