As a marketer, I appreciate my everyday surrounding from new perspective. Presented in the left hand side is a Colorzip code. Technically it is a 2D barcode displayed in color. It adds two simple things together that powerful enough to move a marketer: (1) Color. (2) Technology. The combination becomes my new perspective of using color in marketing. Simple science of getting what you want - Mark Joyner. (2007). Simple.ology.

Colorzip code has been around for quite some time. I first met the Colorzip guys in S’pore about a year ago when they were launching the application in Southeast Asia. There were quite a few marketing campaigns running the Colorzip codes on the newspaper ads.

The application can be a lucky draw, a mobile vote, an on-the-fly mobile discount coupon, an event registration, or to fire up a mobile web page, etc. It neatly connects print to mobile. Colorzip code can also be printed on any kind of paper, outdoor billboard, computer display, or even on a tee-shirt in many different color patterns.

Last week Andre Monza and Ernest Lo, the CEO and CTO of Colorzip Southeast Asia, were in town and we had a nice happy hour chat. Andre was telling me about his vision of using Colorzip code for B2B marketing. Indeed, there should be quite a number of possibilities like leads generation, collateral customization & distribution, and of course, event management.

Today we use complicated tools and technologies to make creative marketing plots. But I always believe in adding simple element to reliable technology makes effective communication. This recipe always results better reach. So, mixing color with barcode, the chemistry perfectly creates a flavor of viral marketing communication that is so simple, but technologically elegant.

Go check the Colorzip code application gallery and be inspired.

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