As a marketer, I appreciate my everyday surrounding from new perspective. Presented in the left hand side is a Colorzip code. Technically it is a 2D barcode displayed in color. It adds two simple things together that powerful enough to move a marketer: (1) Color. (2) Technology. The combination becomes my new perspective of using color in marketing. 
Simple science of getting what you want 
- Mark Joyner. (2007). Simple.ology.
Colorzip code has been around for quite some time. I first met the Colorzip guys in S’pore about a year ago when they were launching the application in Southeast Asia. There were quite a few marketing campaigns running the Colorzip codes on the newspaper ads.
How the plot works? Simply point the mobile phone camera on the Colorzip code and take a picture. Then the instruction embedded inside the Colorzip code will respond and do what the marketers have planned.
The application can be a lucky draw, a mobile vote, an on-the-fly mobile discount coupon, an event registration, or to fire up a mobile web page, etc. It neatly connects print to mobile. Colorzip code can also be printed on any kind of paper, outdoor billboard, computer display, or even on a tee-shirt in many different color patterns.
Last week Andre Monza and Ernest Lo, the CEO and CTO of Colorzip Southeast Asia, were in town and we had a nice happy hour chat. Andre was telling me about his vision of using Colorzip code for B2B marketing. Indeed, there should be quite a number of possibilities like leads generation, collateral customization & distribution, and of course, event management.
Today we use complicated tools and technologies to make creative marketing plots. But I always believe in adding simple element to reliable technology makes effective communication. This recipe always results better reach. So, mixing color with barcode, the chemistry perfectly creates a flavor of viral marketing communication that is so simple, but technologically elegant.
Go check the Colorzip code application gallery and be inspired.
Thanks for visiting this weblog. I am a digital marketer based in Hong Kong. After founding a marketing consulting company, merged it with a trade show company, and completed my tenure in 2007, I am blogging my insight and commentary for marketing and entrepreneurial experience. Now I am the Managing Director of 
What is the consumer to do or click on when the colors fade in the sunlight?
IMO, not a well thought out idea.
Thanks for posting comment.
An example of marketing campaign using Colorzip can be something that is designed to engage the customers through a print and mobile integration, that allows information or the lead nurturing process can be passed along and work with different media.
About 2 years ago a US company “Neomedia” developed an idea called “PaperClick,” that basically use the traditional 2D barcode on paper, with a carefully crafted call-to-action to connect people through mobile phone. Something similar to what the Japanese are doing for QR CODE and they do a lot of interactive poster campaigns, etc. If you zap the one in my article, it takes you to the mobile version of my blog
Colorzip takes the same idea but added with color, which IMO, the tool tells the story in more colorful fashion and make more marketing sense.
Whether or not there will be a quality issue of fading color under the sunlight? As far as I know, the colorzip application works accurately with simply 50% of the colorzip color image detected. So I guess it should be fine.
May be folks from Colorzip can give us more info.
Thanks!
ps.: to use colorzip code, the user needs to download a mobile phone application. The application is available on colorzip website for free download.