Comments on: Color Barcode http://www.tradedot.com/2007/11/27/colorzip/ Marketing, Technology, and Entrepreneurial Experience - Blog by Tradedot Sat, 22 Nov 2008 00:51:19 +0000 http://wordpress.org/?v=2.2.2 By: admin http://www.tradedot.com/2007/11/27/colorzip/#comment-181 admin Tue, 27 Nov 2007 03:08:28 +0000 http://www.tradedot.com/2007/11/27/colorzip/#comment-181 Thanks for posting comment. An example of marketing campaign using Colorzip can be something that is designed to engage the customers through a print and mobile integration, that allows information or the lead nurturing process can be passed along and work with different media. About 2 years ago a US company "Neomedia" developed an idea called "PaperClick," that basically use the traditional 2D barcode on paper, with a carefully crafted call-to-action to connect people through mobile phone. Something similar to what the Japanese are doing for QR CODE and they do a lot of interactive poster campaigns, etc. If you zap the one in my article, it takes you to the mobile version of my blog :) Colorzip takes the same idea but added with color, which IMO, the tool tells the story in more colorful fashion and make more marketing sense. Whether or not there will be a quality issue of fading color under the sunlight? As far as I know, the colorzip application works accurately with simply 50% of the colorzip color image detected. So I guess it should be fine. May be folks from Colorzip can give us more info. Thanks! ps.: to use colorzip code, the user needs to download a mobile phone application. The application is available on colorzip website for free download. Thanks for posting comment.

An example of marketing campaign using Colorzip can be something that is designed to engage the customers through a print and mobile integration, that allows information or the lead nurturing process can be passed along and work with different media.

About 2 years ago a US company “Neomedia” developed an idea called “PaperClick,” that basically use the traditional 2D barcode on paper, with a carefully crafted call-to-action to connect people through mobile phone. Something similar to what the Japanese are doing for QR CODE and they do a lot of interactive poster campaigns, etc. If you zap the one in my article, it takes you to the mobile version of my blog :)

Colorzip takes the same idea but added with color, which IMO, the tool tells the story in more colorful fashion and make more marketing sense.

Whether or not there will be a quality issue of fading color under the sunlight? As far as I know, the colorzip application works accurately with simply 50% of the colorzip color image detected. So I guess it should be fine.

May be folks from Colorzip can give us more info.

Thanks!

ps.: to use colorzip code, the user needs to download a mobile phone application. The application is available on colorzip website for free download.

]]> By: Diamondback http://www.tradedot.com/2007/11/27/colorzip/#comment-180 Diamondback Tue, 27 Nov 2007 02:06:27 +0000 http://www.tradedot.com/2007/11/27/colorzip/#comment-180 What is the consumer to do or click on when the colors fade in the sunlight? IMO, not a well thought out idea. What is the consumer to do or click on when the colors fade in the sunlight?

IMO, not a well thought out idea.

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