This is inspiring. Wal-Mart has introduced search engine marketing solution through Sam’s Club online business services.
If you don’t know Sam’s Club, it is the warehouse store retailing business owned by Wal-Mart. Customers of Sam’s Club are required to register as member before making the purchase and all the goods are sold in bulk pack.
For the same target clientèle which is primarily the SMEs, if we compare Sam’s Club’s online service with the B2B online portals in this region, our practice is more like a lead aggregator. Our B2B portals keep the customers’ brand inside their own e-marketplaces. On the contrary, Sam’s Club provides online service that advertises using the customers’ own brand.
In terms of price, Sam’s Club’s offers much more cheaper than our B2B portals. A year-round website package costs US$10 per month, PPC campaign costs US$50 per month, SEO service is US$25 per month.
Aggressive pricing strategy will certainly speed up market commoditization. And we should expect to see more and more every-day-low-price SME marketing solution competing with the lead aggregator service. I suggest my fellow B2B portals should take note for future competition.
Thanks for visiting this weblog. I am a digital marketer based in Hong Kong. After founding a marketing consulting company, merged it with a trade show company, and completed my tenure in 2007, I am blogging my insight and commentary for marketing and entrepreneurial experience. Now I am the Managing Director of 
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