October 2008

The Archives

• Advertising, B2B, Internet, Marketing, Media, Trade Show, User Engagement

  Turn Feel-Good Marketing Strategy To “Real Good.”

  10.25.08 | Permalink | Comments

  
  

  Question remains frequently asked these days is: how much marketing budget has skunk considerably due to the financial cutback? Well, we must admit that marketers’ psychology is indeed affected by the economic downturn. But how you justify the reduce of your marketing spend depends on how marketing works in your organization.
  Let me borrow a view [...]

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• Advertising, B2B, Buyer, Communication, Marketing, Supplier, User Engagement

  4P(s) For B2B Marketing During Recession

  10.18.08 | Permalink | Comments

  
  

  When the financial crisis hits the world economy badly, the corporate world reacts with a series of cutbacks. Marketing seems a luxury.
  This may not be the case in B2B marketing. Let me put it in this way and how I see the ironic side. Most B2B marketers see marketing as a luxury even when the [...]

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• Advertising, B2B, Hong Kong, Internet, Marketing, Media

  Hong Kong B2B Gains Momentum In Tough Economy

  10.12.08 | Permalink | Comments

  
  

  Kevin Huang, the CEO of Pixel Media, just dropped me a note for the HKTDC – Hong Kong Trade Development Council and Pixel Media party. Kevin’s company, Pixel Media, is one of the most successful Internet advertising networks in the region. Kevin is a long-time respectable expert in digital media industry. He throws a party [...]

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• Advertising, B2B, Blogging, Business Experience, Communication, Marketing, Second Opinion Marketing

  Perspective

  10.07.08 | Permalink | Comments

  
  

  Yesterday I was giving an internal training for my colleagues. I was asked, “as a digital marketer, what is the difference in B2B versus B2C marketing in terms of practice?” It wasn’t the first time that I answered this question. In a very broad perspective, I think there is no difference in terms of practice.
  Both [...]

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• Advertising, B2B, Behavioral Targeting, Buyer, Internet, Marketing, User Engagement, User Experience

  Clickers Versus Buyers

  10.05.08 | Permalink | Comments

  
  

  How do you plan your B2B online marketing? Although we all speak “conversion” in the B2B world, I see many online campaigns these days are still designed to drive traffic. Many marketers are looking at the Click-Through-Rate (CTR) as the key metric.
  I have been sharing my view in this blog about CTR. It is very [...]

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Marketing, Technology, and Entrepreneurial Experience – Blog by Tradedot

about

Thanks for visiting this weblog. I am a digital marketer based in Hong Kong. After founding a marketing consulting company, merged it with a trade show company, and completed my tenure in 2007, I am blogging my insight and commentary for marketing and entrepreneurial experience. Now I am the Managing Director of Frontiers Digital Asia.

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