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Advertising, B2B, Buyer, China, FACEBOOK, Internet, Marketing, Media, Second Opinion Marketing, Social Media, Supplier, Twitter, User Engagement
Socializing Your B2B Marketing Plan For China
03.19.09 | Permalink | Comments
Today I give a speech at the B2B integrated marketing forum in Shanghai. If you follow my blog for long, you have been reading a lot for this topic.
B2B marketing in China is always supplier-driven and buyer-centric. Suppliers who advertise to engage buyers and aim for a sales conversion. This is a typical B2B goal.Â [...]
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B2B, Buyer, China, Emerging Market, Internet, Marketing, Media, Sourcingizer, Supplier, Trade Show, Usability, User Engagement, User Experience
Buyer’s Patience Level
03.03.09 | Permalink | Comments
Data acquisition is a big piece of e-marketing especially for B2B. Previously Frontiers Digital helped German-based trade show organizer, Messe Frankfurt, to conduct an exercise for testing the user patience level when acquiring buyer registration over the Internet. Two forms were designed with one shorter and the other one has a longer length. They were [...]
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Socializing Your B2B Marketing Plan For China