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The Next PRC Internet Media Crossfire

05.01.09 | Comments



My source from Credit Suisse China shared with me, in 2008 Baidu remained the most popular search engine in China, Google was ranked second after Baidu. But in terms of revenue growth, Google China’s revenue in 2008 was up 143%. Credit Suisse estimates that Baidu’s market share is likely to fall to 51% in 2010 because of a rising threat from Google and potentially Taobao.com.

Taobao.com, China’s largest e-commerce company, was ranked in the Credit Suisse consumer survey the preferred platform for online shopping. 44% of respondents chose Taobao.com over all other search engines. The company is now speculated as the next PRC’s Mega IPO.

Last year Badiu launched Youa.com and posed a challenge to Taobao. Some other news mention Baidu is secretly developing a new B2B platform. The company was running a campaign last year to build websites and optimize web content for 500,000 PRC’s small to medium companies at free of charge. It won’t be a surprise if Baidu wants to pursue further for a B2B model.

But what really interests me is Google China recently launched a new service called “TradeYep.” It is a B2B version of Google Adwords, specifically designed for the PRC companies with the need to find overseas buyers.

All news are vibrant, onwards and upwards. That’s what we need to defeat the depressing economy.

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  • Hello,your article is very good.Thank you to share with us.
    I am Kelly from a trading company.To help doing overseas business, we are thinking of either using a B2B platform like Alibaba or use searching engine Google.How do you think about the two methods?Do foreigns get mre used to find Chinese products through Google or B2B marketplace?Looking forward to your opinion.
  • I would say foreign buyers are more receptive to do product search on Google. Buyers from the tier-one markets such as US and UK may know Alibaba but the buyers from the new emerging markets such as Central Europe and Latin America have less understanding towards Alibaba. Even the buyers in India, they knows Tradekey better than Alibaba, etc. With the changing economy, the buyers profile is changing. New emerging markets are in the up and rising trend. We all should take note.
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