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Advertising, B2B, Buyer, China, Emerging Market, Hong Kong, Internet, Marketing, Supplier

No-Frills B2B Advertising Insight

07.13.09 | Comments



In this post I want to share some statistics with you. These are the data researched and analyzed by my colleagues. You may consider they are something no-frills, but all these findings are real.

During the period of Aug 2008 to April 2009, the buyers’ response of PRC B2B advertising for the first-tier overseas countries was dropped 54.52% for the US target and 35.29%  for the UK target. Central Europe was up by 20.73% on average and Asia Pacific was up by 56.48%.  There was an obvious growth in the new markets such as Africa and Latin America. We also recorded a sharp 80% increase of the ad response for Poland and Turkey alone.

PRC and HK B2B marketers region should take note for your next buyers advertising campaign.

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« Outlook Of Hong Kong Digital Advertising Landscape
» China Online Advertising Long Tail